Item Link: Access the Resource
Date of Publication: June 19
Year of Publication: 2023
Publication City: San Francisco, CA
Publisher: Medium
Author(s): Sushantvohra
Gen Z is questioning their relationship with tech.
The #deinfluencing hashtag has been viewed 676.6 million times on TikTok. But what is it? De-influencing is exactly what it sounds like: it is a new social media movement where creators try to discourage audiences from overconsumption and falling prey to often overpriced social media trends. Several reports from Influencer Marketing hub, Vogue, Today will validate the massive shift. (I recommend Today for their nice write-up). Seriously it’s blowing up on all social media platforms.
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