How technology and marketing revolutionized desire.
“Packaged Pleasures is a wonderfully evocative account of how technology has changed the way we enjoy the world around us. Through a series of superb case studies, Cross and Proctor show how the way we see, hear, taste, and feel has been transformed by the mass production of cheap luxuries. In doing so they raise challenging questions about the effects of modern industrial capitalism and what we do to ourselves as consumers. The opportunities for pleasure and enjoyment could not be greater, but does this make us any happier?” -Matthew Hilton | University of Birmingham