Item Link: Access the Resource
Date of Publication: June 27
Year of Publication: 2023
Publication City: London, UK
Publisher: The Guardian
Author(s): Sophie Elmhirst
It has been said that condoms share marketing characteristics with napalm and funerals. But it is Ben Wilson’s mission to make us believe they are key to human happiness.
It is important to Ben Wilson, the man in charge of the condom brand Durex, that he chews the condoms he sells. He likes to consider their flavour, to know the sensory experience of a customer engaged in oral sex, and to think about how it could be bettered. He makes other people sample them, too.
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