Research Finds Tipping Point for Large-Scale Social Change

| August 30, 2021 | Leave a Comment

Item Link: Access the Resource

Media Type: Article - Recent

Publication Info: Annenberg School for Communication

Date of Publication: June 17

Year of Publication: 2018

Publication City: Philadelphia, PA

Publisher: Penn University of Pennsylvania

Author(s): Julie Sloane

Categories:

This tipping point — roughly 25% of people — applies to any kind of movement or initiative.

When organizations turn a blind eye to sexual harassment in the workplace, how many people need to take a stand before the behavior is no longer seen as normal?

According to a new paper to be published tomorrow in Science, there is a quantifiable answer: roughly 25% of people need to take a stand before large-scale social change occurs. This idea of a social tipping point applies to standards in the workplace, and any type of movement or initiative.

Read the full article here.

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