Which tool best coaxes climate-friendly habits: Information, money, or social signals?

| April 25, 2023 | Leave a Comment

Item Link: Access the Resource

Date of Publication: April 11

Year of Publication: 2023

Publication City: Longmont, CO

Publisher: Natural Capitalism Solutions

Author(s): Sarah DeWeerdt

Journal: Anthropocene Magazine

A wide-ranging and comprehensive analysis of over 400 studies set out to find the most effective interventions. Spoiler: It isn’t information.

Offering financial benefits or creating social pressure by informing people about what others are doing are the most effective strategies to promote climate-friendly behaviors, according to a new study. These approaches are more effective than simply educating people and providing facts about how to shrink their carbon footprint.

Read the full article here.

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